Valley Public Radio is an audio content organization that has moved from traditional broadcast radio to providing additional, diverse audio content through various delivery systems. The goal of the new logo was to modernize the identity. The arrow in the negative space of the “p” becomes a play button, which connotes the various channels in which the content is delivered. The lower case letters help to make the logo friendly and approachable. The KVPR logo extends to KVPR News and KVPR Classical.