Bertz-Rosa | Strategy & Creative is primarily the vision of Suzanne Bertz-Rosa, a strategic communication design professional with over 25 years of experience. Ours is a focused team of experts with the right experience and passion. With Bertz-Rosa, you get seasoned, strategic thinking and effective design, combined with a practical, “get-it-done” attitude.
To us, collaboration is key. We work closely together, and with our clients — who we see as partners — to solve complex problems. Our team is reliable, hardworking, and efficient. But we’re also thoughtful, enthusiastic, and conscientious.
We’re dedicated to working on projects that make a positive difference. Since landing in Fresno in 2003, our firm has engaged with the community to work on a wide range of projects focused on making the Central Valley, our home, a better place.
Suzanne’s 25-plus years of experience includes three start-ups, a stint as an Interactive Producer at Bank of America working on their award-winning website, and Art Director for Bank of America impacting the bank’s brand across the country and internationally.
Before boomeranging to the Central Valley and starting Bertz-Rosa Strategy & Creative in late 2002, Suzanne worked as the Interactive Director & Creative Director for Young & Rubicam, Austin.
Since returning, Suzanne has focused her time and experience on projects that make a positive difference for businesses and in the community.
“I first met Suzanne Bertz-Rosa in 2003, just after she re-located back to the Central Valley. She talked a lot about the importance of design and how quality design needed to infiltrate every part of our region—the private sector and their local advertising, the community sector through local arts organizations, and the public sector and how civic organizations represented Fresno through graphic design. I really didn't understand the full impact of what she was talking about, but over the years, as I watched her work and noticed how she used design to reflect our community back to us, I became a true believer in the importance of quality design in shaping our local identity. Today, our ‘self-esteem’ as a region has dramatically improved. And, the more we believe in ourselves and the beauty of our city and region, the more people outside Fresno are being attracted to our community—as investors, employers, philanthropic funders, and people with choices as to where they want to live. We have turned the corner on the negative, collective self-esteem as a city that was so familiar for so long in Fresno. Suzanne’s design has helped us see the beauty of who we are as a community, and that has changed everything.”
–Former Fresno Mayor Ashley Swearengin