Bertz-Rosa | Strategy & Creative has evolved over the last 20+ years. Starting as a solopreneurship in 2002, it evolved into a boutique creative firm for over a decade. Since March 2022, it has returned to a solopreneurship.
Suzanne Bertz-Rosa is a strategic communication design professional with over 25 years of experience. With Suzanne, you get seasoned, strategic thinking, and effective design, combined with a practical, “get-it-done” attitude.
Suzanne’s proven strengths are as broad as her experience: an ability to understand and clarify issues, determine what is relevant to a project and audience, break down problems to their simplest form, assess situations through the lens of the goal, see a clear path through complexity, and translate strategic elements into visual representations.
Before starting Bertz-Rosa Strategy & Creative, Suzanne worked as the Interactive Director/Creative Director at Y&R Tech, formerly Young & Rubicam, Austin. Prior to that, Suzanne ran her own design studio in San Francisco. During that time, she worked with clients ranging from Bank of America, Charles Schwab, and Citibank to Xerox, Novell, Hewlett Packard, and Fujitsu. Suzanne’s extensive experience includes a stint as an Interactive Producer at Bank of America, working on their award-winning website and shaping the face of online banking. She was also the Art Director for Bank of America, impacting the bank’s image across the country and internationally. Her early experience includes project management, graphic design, typesetting, and printing sales.
Suzanne’s 25-plus years of experience includes three start-ups, a stint as an Interactive Producer at Bank of America working on their award-winning website, and Art Director for Bank of America impacting the bank’s brand across the country and internationally.
Before boomeranging to the Central Valley and starting Bertz-Rosa Strategy & Creative in late 2002, Suzanne worked as the Interactive Director & Creative Director for Young & Rubicam, Austin.
Since returning, Suzanne has focused her time and experience on projects that make a positive difference for businesses and in the community.
“I first met Suzanne Bertz-Rosa in 2003, just after she re-located back to the Central Valley. She talked a lot about the importance of design and how quality design needed to infiltrate every part of our region—the private sector and their local advertising, the community sector through local arts organizations, and the public sector and how civic organizations represented Fresno through graphic design. I really didn't understand the full impact of what she was talking about, but over the years, as I watched her work and noticed how she used design to reflect our community back to us, I became a true believer in the importance of quality design in shaping our local identity. Today, our ‘self-esteem’ as a region has dramatically improved. And, the more we believe in ourselves and the beauty of our city and region, the more people outside Fresno are being attracted to our community—as investors, employers, philanthropic funders, and people with choices as to where they want to live. We have turned the corner on the negative, collective self-esteem as a city that was so familiar for so long in Fresno. Suzanne’s design has helped us see the beauty of who we are as a community, and that has changed everything.”
–Former Fresno Mayor Ashley Swearengin