Suzanne Bertz-Rosa

CEO/Strategic & Creative Director

Suzanne’s 25-plus years of experience includes three start-ups, a stint as an Interactive Producer at Bank of America working on their award-winning website, and Art Director for Bank of America impacting the bank’s brand across the country and internationally.

Before boomeranging to the Central Valley and starting Bertz-Rosa Strategy & Creative in late 2002, Suzanne worked as the Interactive Director & Creative Director for Young & Rubicam, Austin.

Since returning, Suzanne has focused her time and experience on projects that make a positive difference for businesses and in the community.

“I first met Suzanne Bertz-Rosa in 2003, just after she re-located back to the Central Valley. She talked a lot about the importance of design and how quality design needed to infiltrate every part of our region—the private sector and their local advertising, the community sector through local arts organizations, and the public sector and how civic organizations represented Fresno through graphic design. I really didn't understand the full impact of what she was talking about, but over the years, as I watched her work and noticed how she used design to reflect our community back to us, I became a true believer in the importance of quality design in shaping our local identity. Today, our ‘self-esteem’ as a region has dramatically improved. And, the more we believe in ourselves and the beauty of our city and region, the more people outside Fresno are being attracted to our community—as investors, employers, philanthropic funders, and people with choices as to where they want to live. We have turned the corner on the negative, collective self-esteem as a city that was so familiar for so long in Fresno. Suzanne’s design has helped us see the beauty of who we are as a community, and that has changed everything.”
–Former Fresno Mayor Ashley Swearengin 

Miaka Hardcastle

Project & Operations Coordinator

Miaka’s commitment to working hard to achieve a common goal, and unique ability to connect personally and professionally to both coworkers and clients, make her a supremely valuable asset to the Bertz-Rosa | Strategy & Creative team.

Miaka’s previous experience found her managing and later owning a photography studio where she learned to cultivate her strengths and find confidence in her abilities. She has a constant willingness to learn, and a passion for working with and for the public.

Miaka has a Bachelors Degree in Art with an emphasis in Photography from California State University, Fresno.

Jeff Chandler

Visual Designer

It could be said that Jeff has been around the block, probably a thousand times, on his bike. He also has a good deal of experience finding creative ways to get the message across. If his work doesn’t inspire action or communicate clearly, he sees it as just another pretty distraction. Learning new things and never sitting still usually keeps him out of trouble.

He’s worked on brand identity, print collateral, outdoor, and multi-faceted campaigns involving online platforms for diverse clients such as hospitals, casinos, credit unions, and nonprofits. When he’s not at the computer, Jeff enjoys time at a workbench full of tools and something that needs fixing. A bicycle repair enthusiast, he also enjoys the magic of a wheel that spins true.