In late 2015, Tioga Sequoia Brewing Company was ready to take their brand to the next level. They wanted to be bold and motivational. They didn’t want to just launch a campaign, they wanted to build a culture. In keeping with the existing overall Tioga-Sequoia brand, we created a product brand map, mission, vision, and position statements and an elevator pitch. We defined the product positioning for 99 Golden Ale and designed a logo and scene for the 99 brew and the accompanying bottle to be enjoyed by beer lovers along the 99 and beyond.