The City of Fresno’s old website was bulky, dated, and difficult to navigate. The City wanted to redesign their website to update the look and enhance their user experience. The design needed to be visually pleasing and simple and needed to promote a user experience that was intuitive to all visitors. To determine the needs of the user, we conducted interviews and distributed surveys to gather feedback from staff, businesses, community leaders, and the general public. We revised the site flow diagrams and wireframes for pre-and post-user testing. We redesigned the navigation system and global navigation look and feel. The website is now uniquely interactive, appealing, and straightforward.
