When it came time for the Community Food Bank to rebrand, we were there to meet with stakeholders to define brand goals, conduct workshops to gather input on brand, name, and goals, and develop their new vision, mission, and position statements. These elements laid the framework of a new name, new logo, and new marketing materials. This rebranding increased awareness of Central California Food Bank’s mission to distribute food to Central Californians in need, and to reach those who were unaware or skeptical of their organization’s purpose in the Central Valley.