Process

Bertz-Rosa | Strategy & Creative translates business goals into effective, visually rich communication, no matter the medium. Our strength is in creating user-focused branding, messaging, and design. At our core, we are problem solvers.

We value collaboration and believe in working in integrated teams rather than departments. We’re adept at delivering projects on time by effectively and efficiently prioritizing our workload, and documenting specifications, decisions, and next steps in order to keep all team members informed.

Our approach is to partner with our clients to create positive outcomes, and we provide a reliable, stress-free, collaborative relationship. Using our proven five-step methodology — discover, define, design, develop, and deploy — our agile team delivers smart design and effective communication.

Discover

Discovery is the gathering of information to determine the detailed project goal and objectives. This phase may include a strategy workshop, interviews, and research. It concludes with the collection of key raw data and information necessary to develop a strategy.

Define

Project definition builds from the discovery phase and shapes it into a project scope by translating the raw information into an actionable strategic plan.

Design

The design phase includes visual design, copywriting, motion, and interaction design.

Develop

Development takes the design and builds it into a functional element, whether that be a printed business card, a business portal with a user-driven content management system, or everything in between.

Deploy

Delivering the end product is part of the last phase, but measuring success helps to set future initiatives and extend the strategy.

magnifying-glass

PHASE 1

Discovery is the gathering of information to determine the detailed project goal and objectives. This phase may include a strategy workshop, interviews, and research. It concludes with the collection of key raw data and information necessary to develop a strategy.

paper

PHASE 2

Project definition builds from the discovery phase and shapes it into a project scope by translating the raw information into an actionable strategic plan.

mouse

PHASE 3

The design phase includes visual design, copywriting, motion, and interaction design.

gears

PHASE 4

Development takes the design and builds it into a functional element, whether that be a printed business card, a business portal with a user-driven content management system, or everything in between.

rocket

PHASE 5

Delivering the end product is part of the last phase, but measuring success helps to set future initiatives and extend the strategy.

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