Bertz-Rosa | Strategy & Creative successfully blends creativity and innovation with strategic skill to develop marketing solutions. We specialize in integrated communications and marketing strategies that build brands and increase return on investment.
Each project begins with a thorough understanding of the goal, audience, and overall space. We follow a proven five-phase methodology to ensure the successful completion of every project: discover, define, design, develop, and deploy.
Discovery is the gathering of information to determine the detailed project goal and objectives. This phase may include a strategy workshop, interviews, and research. It concludes with the collection of key raw data and information necessary to develop a strategy.
Project definition builds from the discovery phase and shapes it into a project scope by translating the raw information into an actionable strategic plan.
The design phase includes visual design, copywriting, motion, and interaction design.
Development takes the design and builds it into a functional element, whether that be a printed business card, a business portal with a user-driven content management system, or everything in between.
Delivering the end product is part of the last phase, but measuring success helps to set future initiatives and extend the strategy.