While we love raindrops on roses and warm, woolen mittens, we wanted to share with you a few of our
favorite things, like flowers in springtime.

Case Studies

SAN JOAQUIN VALLEY AIR POLLUTION CONTROL DISTRICT ANNUAL REPORT

When the San Joaquin Valley Air District published its annual report it typically took the form of an uninteresting data-driven document. When they wanted a better one that was easier to read, Bertz-Rosa | Strategy & Creative took on the challenge. By studying and understanding the content, the Bertz-Rosa team transformed the report from dull to visually compelling and is now one of Air District’s primary communication pieces. The first year that Bertz-Rosa | Strategy & Creative did the report it was so popular that it was reprinted — not just once, but twice. In our ongoing partnership, we continue to do the report’s annual design and layout.

Eat Project Video

The goal of the Ensuring Agriculture for Tomorrow or EAT grant is to train those in the changing agricultural industry. The EAT Project Video reported the impact of the EAT grant to the Department of Labor (DOL) and outlined its success with educators and community leaders. The video won praise by the DOL. Representatives declared it "moving and emotionally powerful" and said it accurately captured the issues facing Fresno County’s west side.

FRESNO BRAND PLATFORM

Working with the Fresno Convention & Visitors Bureau (FCVB), the Office of the Mayor, and other community partners, Bertz-Rosa | Strategy & Creative developed a comprehensive brand platform for the greater Fresno area. Our approach was to develop a strategic base for all area organizations communicating about Fresno. A brand book was developed that gave an overview of branding basics, a definition of the Fresno brand, and a workbook on how they can infuse those guidelines into their organization. When the FCVB presented the brand book and supporting marketing materials to the California Travel & Tourism Commission, the CTTC expressed that it was the most comprehensive branding approach they had seen from any California city. The Fresno brand continues to grow strength as it infiltrates organizations that market and communicate about Fresno. Download the Fresno Brand Platform at: http://www.bertz-rosa.com/BrandBookFinal.pdf

FRESNO FIRST STEPS HOME

Fresno First Steps Home (FFSH) is a Fresno-based nonprofit focused on ending the cycle of homelessness. Bertz-Rosa | Strategy & Creative worked on naming ideas for the nonprofit as well as writing and editing the brochure, website, and Facebook page content. Since the launch of FFSH, the Facebook page has consistently increased the number of "likes" and the organization has received over $4000 in public donations.

GOOGLE FIBER

Google released a nationwide Request for Information (RFI) encouraging communities to compete for a chance to become a Google Fiber Network test market for their new, ultra-high speed internet. The speed is more than 100 times faster than what most Americans have, and Google was looking for a city that was ready for the upgrade. Our task was to create enough energy around the effort to convince Google that Fresno was the ideal market. To do that, Bertz-Rosa | Strategy & Creative embarked upon the following: Developed on-going media strategies to encourage public participation. Some of those efforts included Google Fiber video stations at Fresno City Hall and Fresno State so the public could log in their support of the City’s effort. Developed the Google Fiber for Fresno website and Facebook page to encourage people to upload their photos and messages to YouTube and Facebook. Within two weeks, over 10,000 people became fans and we increased our presence by 174% by expanding the number of active followers. The web-based campaign ultimately placed Fresno fourth in the national competition. Complete coverage by all local media outlets, including extensive coverage by The Fresno Bee and the Baltimore Business Journal. Fresno’s effort was even mentioned on the CBS Evening News with Katie Couric. Attendance of over 100 people at a Fresno City Hall submittal party. An inaugural Frebby Award for excellence in community development using online tools.

LEARN2EARN CASE STUDY

The Adult Education Task Force approached Mayor Ashley Swearengin about putting on a job fair, but the mayor had something bigger in mind. She wanted to create a program to influence people to return to school and assist them along the way. With that goal in mind, Learn2Earn was launched, the mayor approached Bertz-Rosa | Strategy & Creative to take on the project, and we were happy to accept. We put together a campaign for social change to shift the mindset of the undereducated and unemployed in Fresno. Our strategy included simple messaging and real-life success stories at target access points, in the form of these deliverables: project plan and messaging, website (www.learn2earnfresno.org), radio and TV commercials in English and Spanish, internal and external bus boards, PowerPoint presentation for potential funders, and info cards and posters in English and Spanish for social service providers.

STATE CENTER COMMUNITY COLLEGE DISTRICT (SCCCD) TV SPOT

The SCCCD TV spot was created in collaboration with NeuDesign. The goal was to communicate with existing and potential students about the ease and benefit of community college. Bertz-Rosa | Strategy & Creative developed the creative direction with, "A little education makes a big difference," focusing on the accessibility and benefits of education. The campaign resulted in a 10% increase in enrollment.

FRESNO CONVENTION & VISITORS BUREAU INFORMATION PACKET

The Fresno Convention & Visitors Bureau, now the Fresno/Clovis Convention & Visitors Bureau (FCCVB), needed to market Fresno and its facilities to meeting planners and conventions. Their clients had diverse needs and desires — especially the sports-related tournaments and gatherings. Our solution was to create a component package that could be customized for each sales call. It includes facilities and amenities fact sheets, an Experience Fresno booklet, and an overview brochure, all of which can be used separately for trade shows, travelers, or visitors. The folder also accommodates brochures that the FCCVB wants to feature, whether from the national parks or other local amenities. The package immediately increased sales and went on to win an ADDY Award.

Services

Strategy

  • Brand Definition & Development
  • Messaging
  • Marketing Tactics Plan
  • Content Strategy

Web

  • Content Strategy
  • Information Architecture
  • Visual Design
  • Development

Video & Motion

  • TV & Radio Commercials
  • Corporate Videos
  • Documentaries
  • Online Videos
  • Online Demos

Graphic Design

  • Identity Design
  • Print Design
  • Ad Design
  • Presentations
  • Signage

Online

  • Email Development
  • Email Distribution
  • Email List Management
  • E-Newsletters
  • Online Ads
  • Landing Pages
  • Social Media Development
  • Social Media Management

Expertise

Our team is committed to creating beautiful and smart solutions that help make our world a better place. With Bertz-Rosa | Strategy & Creative, you get seasoned, strategic thinking combined with a practical “get-it-done” attitude.

Proven Strengths

  • Understanding and clarifying issues
  • Determining what is relevant to a project and audience
  • Breaking down problems to their simplest form
  • Assessing situations through the lens of the goal
  • Seeing a clear path through complexity
  • Translating strategic elements into visual representations
  • Designing and developing quality work
  • Understanding our best fit

Approach

Bertz-Rosa | Strategy & Creative successfully blends creativity and innovation with strategic skill to develop marketing solutions. We specialize in integrated communications and marketing strategies that build brands and increase return on investment. 

Each project begins with a thorough understanding of the goal, audience, and overall space. We follow a proven five-phase methodology to ensure the successful completion of every project: discover, define, design, develop, and deploy.

  • Discover

    Discovery is the gathering of information to determine the detailed project goal and objectives. This phase may include a strategy workshop, interviews, and research. It concludes with the collection of key raw data and information necessary to develop a strategy.

  • Define

    Project definition builds from the discovery phase and shapes it into a project scope by translating the raw information into an actionable strategic plan.

  • Design

    The design phase includes visual design, copywriting, motion, and interaction design.

  • Develop

    Development takes the design and builds it into a functional element, whether that be a printed business card, a business portal with a user-driven content management system, or everything in between.

  • Deploy

    Delivering the end product is part of the last phase, but measuring success helps to set future initiatives and extend the strategy.

Team